Last week when you set your goals, you made them measurable. (How else can you know if you’ve achieved them or not?) Most goals have several actions that will lead to the successful outcome. We could put it like this:
Action1 + Action2 + Action3 = Result
For instance, perhaps you have a goal for a certain amount of income per month. Let’s take a simple example; a coach wants to make $40,000 per month. In order to do that, let’s say they need 32 clients a month. Their client load has 20 ongoing clients per month, so they need 12 new clients a month, or 3 a week. If their enrollment process (call/seminar/ lead generation) has a conversion rate of 25%, they need to speak to 48 new people a month to get those 12 new clients in a month.
So at this point, there are several possible strategies to meet the goal. Increase the client rate, increase the number of ongoing clients, increase their conversion rate, or increase the number of new people they are speaking to each month. Implementing any of these strategies will help to achieve the goal.
Change Action 1 + Change Action 2 + Change Action 3 = Change in Result
However, attempting to change everything at once will usually end in a worse result. It’s too much to focus on. So choose one strategy to work on at any given time. Determining the strategy that will have the biggest impact will give the coach the key metric to focus on.
In our example, since the coach is currently only speaking to 20 new people a month, they decide to focus on increasing the number of new people they speak to a month. So they track the number of new people they speak to and focus on increasing that number.
Which ever metrics you decide to track, make it easy to record the data and to retrieve reports as you progress towards your goal. If you need suggestions on what metrics are important, or how best to track them, give us a call.